Always remember the elephant in the room when you’re trying to redecorate
Very Awesome
WHY IS THE BOOK RELEVANT?
37signals used the unconventional Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no funding, no debt, and only 7 people.
It’s easy for me to forget how staggering the success of 37signals has been. Do yourself a favor and check out Getting Real, now available for free online. Regardless of whether you’re building a web app or not, the principles are useful in virtually any context (which is why they’re now shopping for a publisher to turn out a more generic business book version).
(The Elephant in the Room photo courtesy BitBoy on Flickr)
Tags: 37signals, building web apps, Getting Real