Everything pops with Pringles!
Very Bad
The man who designed the Pringles potato chip packaging system was so proud of his accomplishment that a portion of his ashes has been buried in one of the iconic cans.
…
Baur’s children said they honored his request to bury him in one of the cans by placing part of his cremated remains in a Pringles container in his grave in suburban Springfield Township.
What can’t Pringles’ cans do? Extend your wi-fi? Check. Work as a lens extender for budding photographers? Done.
Serving as a final resting place was the obvious next step for the Pringles can.
Image from Flickr, courtesy Kevin+Photo.
June 5th, 2008 at 1:59 pm
The invention of the Pringles can was a very good idea, it changed the way the public thinks of potato chips. The point is that his invention was very important for Pringles but it was still only one part of the process of building that brand. It’s the level of commitment to the product that tells us all we need to know about making a brand fly. At every point and on every level of P&G you can be sure that Bauer’s level of commitment was there…sweating details, thinking about the target market and refining the product and all its brand details!
May 28th, 2009 at 12:11 am
I wish getting over a broken heart can be so easy as following a few steps.. but its not?
September 19th, 2009 at 6:02 pm
Suche nach Meinung zu diesem Thema am letzten Donnerstag.
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April 20th, 2010 at 2:57 am
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January 5th, 2012 at 7:01 am
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