I think Sportscenter should host the next presidential debate
Saturday, April 19th, 2008
24-hour news is a generally terrible thing. Because there is just not enough mass-appeal news happening 24 hours a day, channels harp upon the minutiae of the few stories that are nearly universal. The constant babble of the various pundits actually reduces the value of the news to an ever-dwindling amount.
However, 24-hour sports news is a different manner. Most games are created equal, so every there’s new news, and even from hour to hour there are updated highlights to show. While constant regular news coverage reduces the quality of overall coverage, rolling sports reporting actually encourages better coverage. In practice the rolling broadcast offers a wider range of highlights and a broader spectrum of featured sports. Of course they are usually trying to fit their coverage into a 30-minute cycling show, where Sportscenter spends an hour on the most of the same materials. But despite that constriction, the fact remains that in a world where more is usually less at Espnews more may just be more.
They have inconsiderately locked the commercial they did which is amazing on their site, so I can only link to it. But do yourself a favor and check out the motion work Trollback has done for Espnews here.
ESPNEWS just moved into high definition broadcast, and Trollback+Company helped them mark the occasion with some beautiful brand adjustment. Their motion pieces are a beautiful composite of (what I’d guess is) processing, video and motion work.