jjjveryness.com

The Big Picture has been generating buzz and adoration since its launch May 21. But until today I didn’t realize that the site was more than just a blurb and a giant photo. Clicking into any of the link and you get a deep resource of large photos - the kind newspaper can’t afford to make room for.
This isn’t just valuable for aesthetic reasons, though there’s irrefutable beauty in these images. It’s also valuable for the context it provides, and the balance in reported; Newspapers are very limited in the coverage they can offer, and if a picture is worth a thousand words then no column would ever have the room do fully do justice to the Ethopian food crisis, the present situation in Sadr City or the Euro Cup.

Photo of a boy carrying plastic toy weapons, approaching a U.S. Soldier of 1-6 battalion, 2nd brigade, 1st Armored Division patroling in the Shiite enclave of Sadr city, Baghdad, Iraq, on Monday, June 16, 2008. (AP Photo/Petros Giannakouris)

Simply brilliant. Mix Guy Ritchie (Mr. Madonna and noted film director) with the world’s greatest sport and you get one of the finest long-form ads to air in some time.

There’s a much high res of the advert at Nike’s football page. Do yourself a favor and watch that version.